What kind of media institution might distribute your media product and why?
Distribution is all about getting your media product out to audiences. You need to define distribution as a term. Film distribution describes everything that happens in between production(making it) and exhibition (people watching it at cinemas, DVD, online etc). Print distribution similarly is what happens between production and consumption (don't forget the importance of online consumption for print media.)
You need to research carefully the institutions that best suit your product.
Film makers: Consider if your film is destined for the short film market to be showcased at independent film festivals, or online. Look at the list of film websites and film magazines online such as 'Close up' 'Film threat' and 'Kamera'. Detail your research.
Print students: Consider who your target audience is and research some suitable publishing houses that produce similar products with a similar readership. Put some links to online versions of magazines, add some articles from guardian online about the subject of online diversification for the magazine industry, and finally for added brownie points, mock up and attach a mock up of a webpage design to accompany your print magazine.
Both groups, if you want to you could visit pixton (on my A2 site) and create a simple comic strip detailing the production process of:
Production, marketing, distribution and finally consumption.
See my attempt below!
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