Wednesday, 8 May 2013
Thursday, 21 March 2013
Music Industry in an Online Age
Music industry in an online age
Students, you will be answering a question in your exam about the Music Industry and how changes in patterns of Production (Making) ,Marketing(Advertising), Distribution (Getting it out there to audiences) and Concumption (Audiences using it) have changed due to technological advances. This presentation will get you thinking about how audiences have consumed music in the past, how we consume it presently and maybe how we will consume it in the future. Over Easter you must read this and make notes. Ta.
Students, you will be answering a question in your exam about the Music Industry and how changes in patterns of Production (Making) ,Marketing(Advertising), Distribution (Getting it out there to audiences) and Concumption (Audiences using it) have changed due to technological advances. This presentation will get you thinking about how audiences have consumed music in the past, how we consume it presently and maybe how we will consume it in the future. Over Easter you must read this and make notes. Ta.
Friday, 15 March 2013
AS Media Dictionary
An amazing glossary of all the terms you will need throughout this course. This should be referred to frequently! Try making some flash cards to place next to you when you write your exam responses or use them to play revision games with your friends!
Wednesday, 13 March 2013
Represenation of Regional Identity
This is another practice clip to prepare for your exam. Again, focus on making analytical notes and focus on the four key areas: Camera work, Sound, Mise en scene and editing. REMEMBER YOUR TERMINOLOGY!
Textual Analysis clip- Rep of Gender
Summer 2010 OCR Media Studies Extract from N Tennear on Vimeo.
This was the Summer 2010 clip. I would like you to use this at home at look at how ideas related to GENDER have been constructed- through use of Camera work, Mise-en-scene, Sound and Editing.
Practice note taking under timed conditions. I will happily look at all notes and essays leading up to the exam.
Monday, 11 March 2013
Evaluation Q7
Looking back at the prelim task, what do you feel you have learnt in the progression from it to full product?
This question is asking you to reflect upon your skills progression from the start of your AS product to the final AS product. You will need to audit all the ways in which you have progressed- your research and planning, construction, post production and your use of audience and audience feedback.You could create a table, a pixton cartoon, a piece to camera...be visual.
You would be wise to carry out a full audit, screen shot some examples of progression, show how you orgainsed your time, actors and shoot much better and accessed your audience feedback more effectively.
Think about how to present this visually. Try adding film as well as a table and so on.
This question is asking you to reflect upon your skills progression from the start of your AS product to the final AS product. You will need to audit all the ways in which you have progressed- your research and planning, construction, post production and your use of audience and audience feedback.You could create a table, a pixton cartoon, a piece to camera...be visual.
You would be wise to carry out a full audit, screen shot some examples of progression, show how you orgainsed your time, actors and shoot much better and accessed your audience feedback more effectively.
Think about how to present this visually. Try adding film as well as a table and so on.
Evaluation Q6
What have you learnt about technologies from the process of constructing this product?
You may have used all or some of the following in constructing your product ( see below.) Audit what technologies you have used in the 3 stages of production - Research and planning, Construction, Post Production (editing) and then in the presenation of your evaluation.
You can present this in a colourful and creative way ( see my Q4 answer on my A2 BLOG) and you must evaluate which bits of technology were the most useful.
Did you learn that technologies are invaluable in creating successful products? I hope so! Have you learned how useful technologies can be in creating a professional product- making changes after audience feedback are made much easier and what about getting that swift audience feedback on your product? Hopefully you will comment that it was much more efficient due to new media technology- smart phones, social networking and so on.
Did you use:
You may have used all or some of the following in constructing your product ( see below.) Audit what technologies you have used in the 3 stages of production - Research and planning, Construction, Post Production (editing) and then in the presenation of your evaluation.
You can present this in a colourful and creative way ( see my Q4 answer on my A2 BLOG) and you must evaluate which bits of technology were the most useful.
Did you learn that technologies are invaluable in creating successful products? I hope so! Have you learned how useful technologies can be in creating a professional product- making changes after audience feedback are made much easier and what about getting that swift audience feedback on your product? Hopefully you will comment that it was much more efficient due to new media technology- smart phones, social networking and so on.
Did you use:
Prezi
Facebook
Animoto Sound
cloud
Twitter
Skype
Blogger
Youtube
Email
Dafont
Internet Online
magazines
Video Camera
imovie
Photobucket
wordle
Flickr online
tutorials using youtube
Slideshare Phone (android, iphone etc)
Scribd Photoshop
Digital still camera/video camera
Monday, 25 February 2013
Evaluation Question 5
How did you attract/address your audience?
Magazine students:
Look at your images- why are they attractive- think about eye contact and so on or think about costume and props used or setting....do they fit with your audience expectations?
Language and mode of address, the promise of some exclusive or other lures
Use of font and colour
Multi-platform promotion? Chop up your examples and present them in a prezi.
Did you seek audience feedback throughout the process just to check you were addressing and attracting them? If so please evidence this imput from your audience by posting screen shots of feedback.
Film students:
How did your titles and opening attract your audience? Did you use a sense of enigma (questions that need to be answered/ a sense of mystery)? What about your music and your visuals- do they fulfil the conventions that your audience would expect to see? Did you seek audience feedback throughout the process and if you did keep checking that you were atrracting them can you post your evidence- for example some twitter feedback or facebook comments- please remember that your examiner will see this so only constructive and appropriate comments please.
Magazine students:
Look at your images- why are they attractive- think about eye contact and so on or think about costume and props used or setting....do they fit with your audience expectations?
Language and mode of address, the promise of some exclusive or other lures
Use of font and colour
Multi-platform promotion? Chop up your examples and present them in a prezi.
Did you seek audience feedback throughout the process just to check you were addressing and attracting them? If so please evidence this imput from your audience by posting screen shots of feedback.
Film students:
How did your titles and opening attract your audience? Did you use a sense of enigma (questions that need to be answered/ a sense of mystery)? What about your music and your visuals- do they fulfil the conventions that your audience would expect to see? Did you seek audience feedback throughout the process and if you did keep checking that you were atrracting them can you post your evidence- for example some twitter feedback or facebook comments- please remember that your examiner will see this so only constructive and appropriate comments please.
Evaluation question 4
Who would be the audience for your media product?
Who is your audience and how do you know?! Where did you look to find out info about audiences...was it IMDB for film students or did you look at BRAD- magazine students.
Can you do a profile picture and give info about a typiocal audience member. How do they consume media? Are you making assumptions about audience?
Who is your audience and how do you know?! Where did you look to find out info about audiences...was it IMDB for film students or did you look at BRAD- magazine students.
Can you do a profile picture and give info about a typiocal audience member. How do they consume media? Are you making assumptions about audience?
Friday, 15 February 2013
Evaluation Question 3
What kind of media institution might distribute your media product and why?
Distribution is all about getting your media product out to audiences. You need to define distribution as a term. Film distribution describes everything that happens in between production(making it) and exhibition (people watching it at cinemas, DVD, online etc). Print distribution similarly is what happens between production and consumption (don't forget the importance of online consumption for print media.)
You need to research carefully the institutions that best suit your product.
Film makers: Consider if your film is destined for the short film market to be showcased at independent film festivals, or online. Look at the list of film websites and film magazines online such as 'Close up' 'Film threat' and 'Kamera'. Detail your research.
Print students: Consider who your target audience is and research some suitable publishing houses that produce similar products with a similar readership. Put some links to online versions of magazines, add some articles from guardian online about the subject of online diversification for the magazine industry, and finally for added brownie points, mock up and attach a mock up of a webpage design to accompany your print magazine.
Both groups, if you want to you could visit pixton (on my A2 site) and create a simple comic strip detailing the production process of:
Production, marketing, distribution and finally consumption.
See my attempt below!
Distribution is all about getting your media product out to audiences. You need to define distribution as a term. Film distribution describes everything that happens in between production(making it) and exhibition (people watching it at cinemas, DVD, online etc). Print distribution similarly is what happens between production and consumption (don't forget the importance of online consumption for print media.)
You need to research carefully the institutions that best suit your product.
Film makers: Consider if your film is destined for the short film market to be showcased at independent film festivals, or online. Look at the list of film websites and film magazines online such as 'Close up' 'Film threat' and 'Kamera'. Detail your research.
Print students: Consider who your target audience is and research some suitable publishing houses that produce similar products with a similar readership. Put some links to online versions of magazines, add some articles from guardian online about the subject of online diversification for the magazine industry, and finally for added brownie points, mock up and attach a mock up of a webpage design to accompany your print magazine.
Both groups, if you want to you could visit pixton (on my A2 site) and create a simple comic strip detailing the production process of:
Production, marketing, distribution and finally consumption.
See my attempt below!
Evaluation Question 2
How does your media product represent particular social groups?
This question is asking you to think about representation- both how we construct presentations of people/ groups of people and also how audiences 'read' these presentations.
A good way to begin would be to define representation. Remind yourself of your AS text book pg 69. Also look at David Gauntlett theory website on my A2 blog.
Let's look at who is presented in your work.
Music Mag students do you have one artist? Do they represent youth. Is it a positive representation/ a stereotyped representation. Do you maintain or challenge stereotypes? How do are these messages constructed? Through dress (costume), language (mode of address), props used? Connotations associated with colour etc.
Video students: Who is presented in your film openings? Young people? Do you have a victim? An antagonist? Do you represent gender? Do you challenge gender stereotypes? Look at Carol Clover theory of 'Final Girl'- related to horror film genre.
How are your representations constructed? Is it through costume, dialogue and so on.
You could earn extra points by addressing a simple question to a peer and film their response and post it? For example, you could ask: Do you feel this is a positive or negative presentation of youth and why?
This question is asking you to think about representation- both how we construct presentations of people/ groups of people and also how audiences 'read' these presentations.
A good way to begin would be to define representation. Remind yourself of your AS text book pg 69. Also look at David Gauntlett theory website on my A2 blog.
Let's look at who is presented in your work.
Music Mag students do you have one artist? Do they represent youth. Is it a positive representation/ a stereotyped representation. Do you maintain or challenge stereotypes? How do are these messages constructed? Through dress (costume), language (mode of address), props used? Connotations associated with colour etc.
Video students: Who is presented in your film openings? Young people? Do you have a victim? An antagonist? Do you represent gender? Do you challenge gender stereotypes? Look at Carol Clover theory of 'Final Girl'- related to horror film genre.
How are your representations constructed? Is it through costume, dialogue and so on.
You could earn extra points by addressing a simple question to a peer and film their response and post it? For example, you could ask: Do you feel this is a positive or negative presentation of youth and why?
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
First of all you need to let the moderator know which genre you were working within and show that in your initial research you looked at some real media products. To evidence this you must post your deconstructions, add some youtube links, and talk about what the conventions of that genre were. You need to make it visual so try going to wordle and type in words related to your genre.
You have now established the genre and the conventions and have evidenced some of your pre-planning. Next you need to post your product next to a real piece of media and evaluate how well it uses forms and conventions of that genre.
Music mag students: Post your front cover next to a real front cover; your contents page next to a real contents page and so on. Use media terminology such as mast head, rule of thirds, font, cover lines, lure, and so on.
Video students: Post screen shots of your opening titles next to real opening titles and then your opening frames next to real opening frames. Use media terminology talking about font, camera angles, movement,transitions, colour, lighting, music and so on.
Finally you could post a picture of your product 'in situ' amongst other real media products. Music mag students, place your front cover in next to some music mags in Smiths and take a picture, thus highlighting how similar looks to real media products. Video students, post your film on youtube and screen shot (appropriate) feedback from your audience.
If you feel you have developed or challenged forms and conventions you can address that in the question but by in large you have all used forms and conventions.
First of all you need to let the moderator know which genre you were working within and show that in your initial research you looked at some real media products. To evidence this you must post your deconstructions, add some youtube links, and talk about what the conventions of that genre were. You need to make it visual so try going to wordle and type in words related to your genre.
You have now established the genre and the conventions and have evidenced some of your pre-planning. Next you need to post your product next to a real piece of media and evaluate how well it uses forms and conventions of that genre.
Music mag students: Post your front cover next to a real front cover; your contents page next to a real contents page and so on. Use media terminology such as mast head, rule of thirds, font, cover lines, lure, and so on.
Video students: Post screen shots of your opening titles next to real opening titles and then your opening frames next to real opening frames. Use media terminology talking about font, camera angles, movement,transitions, colour, lighting, music and so on.
Finally you could post a picture of your product 'in situ' amongst other real media products. Music mag students, place your front cover in next to some music mags in Smiths and take a picture, thus highlighting how similar looks to real media products. Video students, post your film on youtube and screen shot (appropriate) feedback from your audience.
If you feel you have developed or challenged forms and conventions you can address that in the question but by in large you have all used forms and conventions.
Your Media Course
Welcome to AS Media Studies. I believe that Media Studies is one of the most exciting subjects being taught in schools and I hope that this year you will learn plenty of new skills and enjoy creating some fantastic practical work. You will also be learning all about how representations of certain social groups are constructed in TV Drama and learn about an aspect of the Media Industry and think about how their business practices have had to change over the years because of advances in technology (just think about what mobile phones used to look like even 5 years ago compared to now!).
Your course is split 50/50, meaning 50% of marks will come from your practical coursework and 50% from your examination.
You will need to manage your time effectvely out of lesson time by reading around the subject using library and online resources and you will need to keep your blog updated and of course keep an eye on my blog. I will look at your work every week and it's important to follow my advice.
Ok! Let's get started!
Your course is split 50/50, meaning 50% of marks will come from your practical coursework and 50% from your examination.
You will need to manage your time effectvely out of lesson time by reading around the subject using library and online resources and you will need to keep your blog updated and of course keep an eye on my blog. I will look at your work every week and it's important to follow my advice.
Ok! Let's get started!
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